Key trends in auto financing for 2024 and 2025

It’s no surprise that technology continues to advance and change the landscape of how we work and how businesses operate.  For auto lenders and industry experts, staying ahead of these trends is crucial to remaining competitive and meeting the needs of modern borrowers. It’s time to lean into what we’ve seen so far in 2024 and look at the trends coming in 2025 to get ahead of the trends.

Economic trends impacting auto financing

Interest rate fluctuations

The Federal Reserve’s monetary policy continues to play a pivotal role in determining the cost of borrowing for auto loans. Over the past year, interest rates have seen fluctuations as the Fed attempts to balance inflation control with economic growth. As we look to 2024 and 2025, predictions suggest that rates may stabilize or slightly decrease, depending on economic conditions. However, the overall borrowing costs remain relatively high compared to pre-pandemic levels. For auto lenders, this means a continued focus on offering competitive rates and flexible loan terms to attract and retain customers.

Inflation and consumer behavior

Inflation has had a profound impact on the auto financing industry, particularly as car prices have surged in response to supply chain disruptions and increased production costs. As a result, consumers are facing higher monthly payments, which can strain affordability and affect loan performance. In response, many borrowers are turning to used vehicles, which generally offer lower price points and smaller loan amounts. Auto lenders must adapt to these shifts by offering tailored financing solutions that address the diverse needs of today’s car buyers.

Employment and income 

The job market remains a key determinant of auto financing trends. While unemployment rates have been relatively low, wage growth has not kept pace with rising living costs, including auto-related expenses. This disconnect has led to increased demand for longer loan terms and lower monthly payments. Lenders should be mindful of the risk this poses to borrowers’ financial health, particularly as longer loan terms can lead to negative equity and higher default rates. As such, underwriting practices may need to become more stringent to mitigate these risks.

Consumer trends in auto financing

Increasing demand for flexibility in financing

Today's consumers are increasingly seeking flexibility in their financing options. Traditional auto loans are being supplemented by alternative arrangements, such as leasing, balloon payments, and even subscription models, which allow drivers to switch vehicles more frequently without the long-term commitment of ownership. Personalized loan terms that align with individual financial situations are also in high demand. Lenders who can offer a range of flexible products will be better positioned to capture this growing market segment.

Rising concern over affordability

With the average price of a new vehicle exceeding $45,000, affordability has become a major concern for consumers. This has led to an increase in loan defaults and delinquencies, particularly among subprime borrowers. The trend toward longer loan terms—sometimes extending to 84 months—offers lower monthly payments but increases the total cost of the loan and extends the period of negative equity. Auto lenders need to balance affordability with responsible lending practices to avoid exacerbating financial stress among borrowers.

Shift towards electric vehicles (EVs)

The electric vehicle market is expanding rapidly, driven by both consumer interest and government incentives aimed at reducing carbon emissions. Financing EVs presents unique challenges, such as higher upfront costs and concerns about battery life and resale value. However, it also offers opportunities for lenders to develop specialized loan products, such as green loans with lower interest rates or incentives tied to energy efficiency. As the demand for EVs continues to grow, lenders must adapt their offerings to cater to this emerging market.

Technological trends in auto financing

Automation and AI in loan processing

The adoption of artificial intelligence (AI) and automation in loan processing is clear in the auto financing industry. These technologies are being used to streamline application processes, reduce the time required for loan approvals, and improve customer experiences. For example, AI-driven algorithms can quickly assess credit risk by analyzing vast amounts of data, allowing for more accurate and personalized loan offers. As technology continues to evolve, auto lenders who embrace these innovations will be able to enhance operational efficiency and remain competitive.

Digital transformation of the loan application process

The digital transformation of the loan application process is another significant trend in auto financing. Borrowers increasingly expect a seamless, fully digital experience, from applying for a loan to signing documents electronically. This shift not only enhances convenience for consumers but also reduces administrative burdens for lenders. As digital natives—especially younger generations—enter the car-buying market, the demand for a fully online financing experience will only grow. Lenders must invest in digital tools and platforms that cater to this expectation.

Integration of insurance verification and writing tools

Automating insurance verification and writing is becoming a critical component of the auto financing process. Lenders are increasingly integrating automated systems that verify borrowers' insurance coverage in real-time, ensuring compliance and reducing the risk of uninsured vehicles. These tools help protect lenders' assets and reduce operational costs by minimizing manual verification efforts. As the technology behind these systems continues to improve, we can expect even greater efficiencies and accuracy in access to insurance data for verification and writing processes.

MeasureOne’s trend-setting insurance automation

The auto financing industry is poised for significant change in 2024 and beyond, driven by economic shifts, evolving consumer preferences, and technological advancements. Take advantage of MeasureOne for your insurance automation.

MeasureOne offers automated solutions for auto loans to streamline the verification processes and address the needs of auto lenders across the board including:

• Instant Information: MeasureOne's technology enables lenders to immediately access up-to-date, secure information regarding borrower home and auto insurance policies through an integrated borrower workflow. This feature eliminates the need for time-consuming paperwork and follow-ups, expediting the verification process.
• Expedited Approvals and Increased Conversions: By streamlining the income and insurance verification process, MeasureOne accelerates loan approvals, reducing the likelihood of denials. This enhanced eligibility process benefits both lenders and borrowers, leading to increased conversions.
• Streamlined Operations: MeasureOne significantly reduces manual work and the potential for human error during the verification process. Lenders can rely on the accuracy and efficiency of the automated system, ensuring a smooth and transparent operation.

Let MeasureOne be your solution for automated borrower verification. Try 14 days for free when you sign up today.